Branding
True North: Proportioning the logo

True North: Proportioning the logo

I remember a professor quoting the architect Tadao Ando once during a lecture about making architectural drawings during the early part of my graduate studies. I’ve looked high and low for the exact quote, because I don’t remember it verbatim. However,  the basic jist of it is that every line an architect (or designer) draws...
Crafting a symbol: True North

Crafting a symbol: True North

Sometime towards the end of last year, I started work on an identity design project for True North Learning Systems. True North are Rohit Mohindra, Jogesh Motwani and Raj Arora, who at that point were looking to set up a training centre for students preparing for their SATs and other tests and exams through an...